Since we live in a visual world, creative and eye-catching design is vital to today’s packaging and Point of Purchase displays. Every day, consumers come in contact with designs that influence their purchasing decisions. I am no different. I began to think about my own purchasing decisions and how the packaging or labeling design convinced me to buy the product. One of these products I found myself purchasing was ICE sparkling flavored water.
The day I bought this product, I was not incredibly thirsty, but I forgot to bring a beverage on my way to work. In the same situation, I would typically purchase a non-sparkling plain bottle of water. The packaging showed a cube of ice with an embedded lime and cherry within. The beverage had not been refrigerated, but something about the clear crystal cube with the juicy bright red fruit and the slice of fresh green citrus reminded me drinking something that would be cold, refreshing, and with a little tangy.
One of the projects in my Media Design course was to redesign a package label. I had enjoyed a particular brand of bottled water but found the label not very creative or eye-catching. I thought back to other labels influential to my purchasing and decided to use some of the same elements that had caught my attention with the ICE sparkling water.
In the past, I sometimes have purchased products with eye-catching packaging, but later I found the quality to be poor. Sometimes, you can’t judge a product by its cover, and sometimes the cover encourages you to try a great product. I continue to enjoy the ICE brand beverages still today.
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